Born of a desire to combat India’s twin problems of poverty and waste through fashion.  LIFAFFA is a brand that stands for contemporary values and new-age fashion while combining social justice and environmental regeneration in its products.

Every LIFAFFA product is crafted from a fabric made from discarded polythene bags. Plastic bags that have clogged our cities, rivers and oceans! LIFAFFA offers fashion that is uniquely attractive, very trendy and ethically responsible.

Any portrait presents a relationship  between it's subject and the setting they're in. LIFAFFA doesn't just want you to look  beautiful,  we aim to clean up the settings of our urban mess. By gathering discarded plastic bags, treating them and turning them into a rich texturous material called HRP. Lifaffa's products opens the door to a whole new world of environmentally conscious fashion. Here, fashion offers a resolve to make our settings as picturesque as they can get.

Isn't is fantastic to do good just by looking good?


Look good

Because, between us, for starters, it’s all about fashion. Fashion with a soulful touch that is creative, different and above all, refreshing. Fashion that is ethical and makes us beautiful. 

Feel good

Because, between us, it’s also about well-being and love of things well made. We innovate to create upcycled materials like our “handmade recycled plastic”, all of our know-how is put into the production of our product, just for you.

Do good

Because, between us, it is definitively all about kindness and common sense. We prohibit any substance that is harmful to your health and that of our planet. We surround ourselves with partners that share our values as well as our labour and environmental ethical requirements.


We believe that combining meaning and happiness, fashion and ethics beautifies our products and those who wear them.